Wireless routers have been one of Apple’s main focuses for years and the company has been releasing new Apple wireless routers every year since they made their debut back in 1998. However, according to a new report from Bloomberg, Cupertino-based Company has shut down its wireless router division, which was behind the AirPort Express, AirPort Extreme, and Time Capsule products and put them on other projects including Apple TV.
The report came as no surprise, Apple has stopped releasing updates for the AirPort Extreme or Time Capsule since 2013. Furthermore, AirPort products failed to live up to Apple’s expectations, taking up very small amount of revenue. However, this could a bad news for those who are expecting new Apple wireless routers this year. In reality, the AirPort Express was once a fan-favorite thanks to its small build and functionality. The AirPort Express features three ports, an Ethernet port for internet connectivity, a USB port and a headphone jack.
According to tech experts, Apple’s AirPort routers are expensive, giving users no reason to an Apple-branded wireless router, while most of them set up Wi-Fi with their internet provider. This is not the first time Apple has disbanded its division. Back in May, Cupertino-based Company discontinued its Thunderbolt display, thereby relying on third-party manufacturers for external displays.
Apple is now selling three AirPort models including AirPort Express, AirPort Extreme and AirPort Time Capsule. With the division shutdown, Apple now focuses on more popular products which drive a lot of revenue.
Apple’s main rival, Google, on the other hand, has been trying to get into the wireless network business with Google Wi-Fi, which aims to replace annoying routers for seamless coverage throughout your home.
iPhone is undoubtedly Apple’s main focus now. This year, Apple released the iPhone 7 and iPhone Plus with some daring changes. Besides, there are also new MacBook Pro with Touch Bar and Apple Watch Series 2.
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