What to buy Facebook from WhatsApp? Many users, a lot of data, a more solid structure, with new opportunities for growth and new opportunities where missing.
On social networks you already joked that WhatsApp is yes for fee , but a few cents on the whole would have been enough. However, there is little to joke in front of a 12 billion shares of Facebook , 4 billion in cash and additional $ 3 billion in preferred shares if Facebook WhatsApp bought for a sum of this type, the underlying reasons must be articulated so as to escape from the understanding of a superficial view of the operation.
And because of this there is very little surface. The truth is the fact that WhatsApp has grown managing to create an empire based on assumptions very different from that of traditional social networks, interconnecting people on the basis of the peculiar dogmas and new parameters. The incredible involvement magnetic and eddy growth recorded are only the visible part and the reasons why Mark Zuckerberg signed a check of this kind are therefore to be found in a multiplicity of factors.
Why Facebook has bought WhatsApp: Growth
There is a fact that more than any other explains, what it is today and as it has become WhatsApp: 4 years after birth, no service online has never had an increase upto this magnitude .The scheme is, the one proposed by Facebook in its communication of purchase to investors:
Much better than Skype, widely better than Twitter, Gmail and even better than the same Facebook : after 4 years since the birth, WhatsApp now has 450 million active users , 70% of whom log on to the service every single day. The community also grows at the rate of 1 million users per day, and has 600 million images exchanged every 24 hours. Numbers of this caliber can only be in the same horizon of Facebook, the social network from 1.23 billion users.
It may be debated on the amount and whether, in short, but not the fact that this brings in the hands of Mark Zuckerberg service with the highest growth ever, and with the greatest potential ever seen on the market online.
Why Facebook has bought WhatsApp: Competition
This growth, however, comes in conjunction with the non random congenital slowdown of the growth of Facebook. In many have ventured in the meantime doomsday predictions about the fate of the creature Zuckerberg, seeing an end next to a bubble ready to burst finally. Facebook has been approached by analogy to some sort of virus bound to be defeated, but what has not been considered is the ability to adapt the company has matured.
The worst evil for Facebook has been identified for some time in laxity with which the new generation embrace the network fact I’m the youngest in inaction, attracted by new types of relational exchange and from different systems (faster and less structured) vesting social relations. If groups of WhatsApp make larger volumes than groups on Facebook, in short, have to mean something. The acquisition puts to silence the doomsayers: WhatsApp, one of the new frontiers that have migrated towards the younger, now waving the blue flag of Facebook and then fold back the lost sheep of social networking.
In one way or another, in short, Zuckerberg leads back to itself those who for various reasons have chosen a different path : buying Instagram before signing with WhatsApp and then. Two good rivals were purchased, showing that he understood that in order to dominate it is first necessary to close the road to the competition . Everything is expensive, especially when you leave too much room for growth as in the case of WhatsApp, but in the end what matters is to have the user data they can handle. Because this is the value which we must weigh the costs, risks, opportunities and assets.
Why Facebook has bought WhatsApp: Big data
Everything revolves around the so-called ” big data . ” Buy WhatsApp means to make their own Facebook a community of 450 million users; means to know the contacts of the latter, intersecting the data with its own network to arrive at a clearer picture of the social relationships between profiles enabled; means being able to paint a more accurate picture of individual identity; means being able to arrive at a better integration of complementary services, improving the management of content and procedures.
Photos, status, group discussions: Facebook is not just only a mechanism, but also a huge database of information continues to grow. The “big data” of the social network is enriched by the “big data” of instant messaging, transforming Facebook into the largest database in the world. Risks to privacy? As always, should start from the concept of privacy, by its definition, the way it has changed, by the way can be considered serious or acceptable its forces. In fact, the operation does not change things too much, while focusing further knowledge in the hands of a group that already has a lot of information in itself. Hence all intravedere violations goes there, but guarantees there will not be enough: any privacy concerns of users are simply an expression of a much-needed awareness by being reshaped in the light of what happened after the acquisition closed.
Why Facebook has bought WhatsApp: Identity
The most important of all, and probably live fulcrum of the reasons that led the parties to approach lies in the way that WhatsApp has grown its community. One must start with a paradox that serves as litmus map: Whatsapp for MAC does not exist . Because WhatsApp has not created a Web version of its precious app, although the demand was high and although it has limited the already rapid growth of the service?
Behind each user WhatsApp is a SIM card . Behind each user WhatsApp so there is a solid element to define its uniqueness and to confirm their identity: you can not act on WhatsApp if you do not have a SIM card to act as an identity card, from identification process, from document able to certify your name, age and contact details. That’s why there is no PC version of WhatsApp: no desktop device has a SIM, which prevents the certification of identity like what happens in mobility. And that’s why the PC version has never been developed: it was not as helpful to the growth of corporate value, to be measured in something that goes beyond the mere sum of the members.
On the one hand there is therefore a community from 1.23 billion active users “virtual” , whose identity is self-certified and is dotted by the sum of personal relationships that you have with other users; on the other there is a community from 450 million active users “real” , who act in the name and by means of a SIM card that allows them to move into the mobile world.Intersection between the two worlds is the new reality, in which the value of individual identity is higher than before, and where the number of data pooled makes it even stronger ties between the individual account.
A highly imaginative level, it’s as if Facebook had consolidated the awareness of the links between users in your community , thus cementing the structure on which rests the whole castle. The result is a Facebook louder, with a rival in the least, with a more substantial community, with more data available and with new tools to affect even in the mobile world.
That’s why Facebook has bought WhatsApp, then: to start the adventure through the strongest of raises, once again betting on the goodness of his intuition network who, after having interconnected over 1 billion people, there is now the target of interconnect also “the rest of the world.”